Nadia Farooqi

Hi, I’m Nadia

Product designer in NYC, most recently at Toast.
I like the messy, complex parts of a product, and making them simple

See my work ↓About meResume
The Whiskey Club subscription: guest signup page and the business dashboard showing active subscribers and recurring revenue

Toast0→1 product

Subscription Plans: turning regulars into recurring revenue

I led 0→1 design for Subscription Plans, from plan setup to guest checkout, and used post-MVP customer research to shape the roadmap.

  • 10×payment growth in 6 months
  • 80%more businesses since Aug ’26
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Toast house accounts list with summary of total accounts and outstanding balance, over a golf course photo

ToastRedesign + new features

Toast for Clubs: winning more clubs by designing a better billing product

Clubs were choosing other tools because billing was manual, one-by-one, and not a complete product. I turned that manual process into one clubs could run in a few clicks with bulk invoicing, then listened to customers to grow it into a complete billing product.

  • Days → minutesto send monthly invoices
  • 85%collected through bulk invoicing
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Three Accrue Savings screens: choosing how to save, setting round-ups, and a progress ring that says you're on your way

Accrue SavingsGrowth design

Round-ups: turning spare change into savings

I designed round-ups end to end, making saving automatic so people could reach their goals without thinking about it.

  • 3×more people saved after launch
  • 2 monthsfrom concept to launch
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Justfly travel fund screen with set-and-forget deposits and a congrats card for redeemed rewards

Accrue SavingsPartnership launch

Trip fund: saving up for travel, with rewards along the way

I led design for a first-of-its-kind partnership with Justfly.com that rewards travelers for saving up for trips instead of going into debt.

  • 12%sign up rate in first 3 months
  • 6 monthsfrom concept to launch
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